The birth of yellow journalism. This term was used to describe the practice of sensationalizing stories to drive up circulation rates. The battle began between Joseph Pulizter’s “New York World” and William R. Hurst’s “New York Journal“. The main focus became the Spanish-American War. Competing for headlines, each paper published more sensational stories than the other. The term is believed to come from a cartoon “The Yellow Kid” published in “The New York World” in 1895.
For more milestones in journalism, see:
Source: PBS, “The Crucible of Empire: The Spanish-American War,” Yellow Journalism, http://www.pbs.org/crucible/frames/_journalism.html (accessed October 10, 2011).
Source: Joseph W. Campbell, Yellow Journalism: Puncturing the Myth, Defining the Legacy (Westport: Greenwood Publishing Group, 2001), 120-123.
Source: Anthony R. Fellow, American Media History (Boston: Wadsworth, 2005), 145-173.
Image Source: L.M. Glackens, “The Yellow Press,” Library of Congress, 1910, http://lcweb2.loc.gov/service/pnp/ppmsca/27600/27675r.jpg (accessed December 12, 2011).