The Information Age

One of Jonathan Abram’s friends, Reid Hoffman founded a site called in the same year that friendster was released. Hoffman had invested in friendster, but believed that social networks would divide between personal and business. He believed that his site would nto compete with friendster. Linkedin remains a pivotal networking site for business professionals. Instead of creating profiles with interests, linkedin profiles act like resumes for the users. Employers could access CV’s and Resumes for possible employees online. Like other social media sites, this site allowed for personal use and content to published online.


For other breakthroughs in social networking, see:


Source: David Kirkpatrick, The Facebook Effect: The Inside Story of the Company That Is Connecting the World  (New York:  Simon and Schuster, 2011), 72.

Image Source: “Linked In-Web Logo,” LinkedIn Press Center, (accessed December 12, 2011).